Dave Turner - Inspirational Speaker and Memory Trainer
 

Speaker & Trainer in the art of Memory

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Memory Newsletter

Previous Issues:

March 2006
May 2006
August 2006
December 2006
May 2007
March 2006

In this issue...

Introduction

Welcome to the latest Memory Newsletter! I'm very pleased to announce that my newsletters will now be archived on my website so you can access them at anytime you wish without me having to mail huge amounts of information to you, which is nice!

If you'd like to see a video introduction and a personal thank you from me, click the 'Play' button on the video image to the right.

Or, if you prefer to just dive straight in to the newsletter, then read on!

Do you love PIN?

Valentines Day being a day of love has been blighted in 2006 by generating heartache for those who find it difficult to remember numbers.

I am of course talking about the new Chip and PIN system for verifying your credit and debit cards. 

Yes, it's got benefits which we all recognise and I'm not going to analyse those, but I read a report just the other day about 'Chip and PIN Day' - 14th February 2006. This is the day that all retailers are supposed to gain card authorisation purely through the entering of a PIN, the good old signature is being pensioned off.

That's great news if it's going to decrease card fraud but the article I read was commenting on the problem that so many people just cannot remember their PIN number!

We all have so many bloody PIN numbers to remember these days what with debit cards, credit cards, online banking, telephone banking, access codes and so on, don't you think? The addition of another PIN number is bound to cause some stress and embarrassing moments at the checkout!

What's more, our ineptitude for remembering numbers, according to the article could cause something not far off a nuclear holocaust! The headlines read "Shop Chaos as 5m forget PINs" - huge queues will ensue as customers struggle to find an alternative method of payment, tempers will heat up and there's a massive chance of extreme violence?! What?! Yep, just because we can't remember numbers we're quite likely to see an increase in the number of shop assistants verbally and physically attacked - the article reports that Shop Union USDAW comments "A substantial proportion of the 20,000 annual assaults on shop staff result from payment refusal"

So, in my effort to make the world a much more peaceful place and, from a selfish point of view, ensure that there is no queue at the petrol station because someone can't remember their PIN, I'm throwing out this handy tip for remembering your PIN number.

For those of you lucky enough to have attended one of my memory masterclasses then this will of course be no problem for you and I'm glad that you'll be able to briskly tap your PIN numbers in to the keypad at such a speed that no nefarious character can possibly see what you typed in. The same goes for those of you that have seen me demonstrate this technique in my presentation.

So, here goes, a simple technique for remembering your PIN..

The trick is to create a visual story of weird objects right outside your local branch of your bank. I use what is called the 'Number Shape' technique, so I visualise objects that are the same shape as a number. Come up with your own shapes but here's my list...

  • 0 - Football
  • 1 - Pole
  • 2 - Swan
  • 3 - Handcuffs
  • 4 - Sail
  • 5 - Seahorse
  • 6 - Elephant Trunk
  • 7 - Boomerang
  • 8 - Hour Glass
  • 9 - Balloon on a string

If your PIN number is 2367 (mine isn't by the way!) then make up a little story where you visualise a swan with it's legs handcuffed then being picked up by the handcuffs by an elephant's trunk while a boomerang flys round it.

Yes, it all does seem like a lot of effort, but in time, with practice you'll remember tons of PIN numbers with it, go wild with your stories, it will make it all the more memorable. "But what about if I recall it all wrong?" I hear you say. Well, your true memory will tell you what's right and by repeating the story in your head as you visualise it you'll always recall it in the right order.

So there you have it - in one email newsletter I can reduce shop violence and eliminate queuing time, just wait till the next issue, I may just tackle world peace!

Brain Awareness Week

March 13th - 17th sees a worldwide Brain Awareness Week taking place and since I'm something of a mentalist this is a great event for me!

To celebrate I'm starting to organise a week long series of events to promote the use of the brain in business and education.

I can't tell you too much more than that at this stage as it's still early days in the organisation of it all, however, I'm really looking for a bit of help from you guys if possible please.

I'm looking for a venue in Birmingham centre (Broad St ideally) that will allow me to use a function room for a couple of hours each day during that week over the lunchtime, but at no cost - you see, each event will be minimal entrance fee that will in it's entirety go to charity - Sunfield School in Clent (click here for more info on Sunfield). So, if you know of somewhere that would be receptive to this then please let me know, there isn't a lot of time.

Also, if any of you have any contacts with any of the media, such as TV, Radio and Newspapers within Birmingham then I'd be grateful of an intro, as it's for charity and in conjunction with the International Brain Awareness Week I'm looking to generate as much interest as possible.

Drop me a line if any of you can help, it's would be very, very much appreciated.

It shouldn't happen to a speaker...

...but invariably does! Travelling from place to place meeting all sorts of people is bound to throw up the odd funny, here I list something that made me chuckle or laugh out loud as a course of me doing my presentations.

During my presentations I sometimes ask the audience to go with me on a visual journey to help them remember 20 random objects, the first one usually being Eagle. The other evening I asked the audience to visualise a huge Eagle with a 50ft wingspan landing in front of them - at which point there was a huge shriek from the audience!

Fearing I would have to admit first aid for some poor member of the audience I leapt in to action, ever ready to save the damsel in distress only to be informed that the lady in question had got a phobia of birds! I think perhaps she'd visualised just a little too much!

27th February
Ragdalle Hall Health Hydro, Melton Mowbray

5th March
Ragdalle Hall Health Hydro, Melton Mowbray

15th March
ICAEW, IoD Building, Birmingham

24th March
Ragdalle Hall Health Hydro, Melton Mowbray

5th April
Coventry Coaching Circle, Venue TBA

22nd April
Institute of Professional Qualified Secretaries, Venue TBA

12th May
Memory Masterclass, Studley Castle, Warks (Limited availability)
Click for details

17th May
GiS Sales Club, Village Hotel, Walsall, 6.30pm

20th June
The GONG, Market Harborough, 6.30pm
Click for details 

8th September
Memory Masterclass, Studley Castle, Warks (Limited availability)
Click for Details

1st December
Memory Masterclass, Studley Castle, Warks(Limited availability)
Click for Details

Feed Forward

I'd welcome your feed-forward, it's not feedback as I'll use it from today going forward, so please let me know your feed-forward. What would you like to see in these newsletters? What would you prefer not to see? How often? Whatever it may be, please let me know - I won't take it personally!

Thanks for reading and staying a subscriber of mine, it's truly appreciated. I look forward to seeing you again soon!

Til next time - be memorable,

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